Despite the economic crisis generated by the COVID-19 pandemic and the rising inflation, Black Friday 2021 registered an average ticket 0,4% higher than in 2020, according to Clearsale.

Black Friday started in Brazil on e-commerce in 2010 and, year by year, retail stores joined the proposal of promoting discounts as a kickstart for the Christmas season as an alternative to economic crisis and offer more payment facilities. Despite Thanksgiving Day is not celebrated in the country, Black Friday has become the most important event for retailers, so as the Christmas and New Year. November has become the best month in sales for many retailers, especially e-commerce.
 
Brazilians often tend to believe that Black Friday in the country never delivers the promised discounts, which makes many people to mock the event as “black fraud”. However, some companies showed that it is possible to innovate and make money in this period of deals. Stores, malls and ecommerce sites spend Thursday night promoting cashbacks and checking their numbers minute by minute.
 
In 2021, Black Friday generated a total of BRL 5,4 billion (about US$ 1 billion), according to a survey carried out by Neotrust based on the total number of purchases via e-commerce from Thursday midnight (November 25th) to 23:59 on Friday (November 26th). The credit card was the main payment method while digital wallets such as PIX have gained space.
 
Despite the economic crisis generated by the COVID-19 pandemic and the rising inflation, Black Friday 2021 registered an average ticket of BRL 673,44 (about US$ 120), 0,4% higher than in 2020, according to Clearsale. The best-selling categories were fashion and apparel, beauty and perfumery, mobile phones, electronics and household appliances.
 
A highlight in 2021 was the emergence of consumer products such as shampoo, perfumery and supermarket items during the Black Friday, pointing out consumers seeking to reduce their monthly cost on groceries more than joining deals on durable goods under the rising inflation in Brazil.

Please leave a comment

Tags

economy

Brazil Uncovered - Subscribe to our newsletter: Subscribe to our newsletter: